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Thursday, 20 December, 2012

AAVMC Hires Communications Consultant Jeffrey Douglas

Washington, D.C, December 20, 1012
. – The Association of American Veterinary Medical Colleges (AAVMC) has hired Jeffrey S. Douglas to serve as its senior communications consultant.

Douglas, who earned his professional accreditation from the Public Relations Society of America and is a member of their College of Fellows, is a PR professional with almost 30 years of experience working in different sectors of the veterinary profession.  He began leading the AAVMC’s communication program December 1.  

 “Jeff brings experience and vision, he understands our profession, and he’s got a lot of passion for our mission,” said Dr. Andrew Maccabe, executive director of the AAVMC.  “We’re excited to welcome him to our team.”

Douglas will develop and implement a strategic communications plan for the AAVMC and work closely with AAVMC staff members and contractors to elevate the organization’s program.

“It’s an honor to be able to work with an organization like the AAVMC,” said Douglas.  “Our colleges are like ‘the DNA’ of veterinary medicine.  They create the ‘code’ for a healthy profession and I think the work they are doing has never been more important.  I’m really excited about this opportunity to work in veterinary academia again.”

For more than 25 years, Douglas led communications programming at the Virginia-Maryland Regional College of Veterinary Medicine at Virginia Tech, in Blacksburg, Va.

In the 1990’s, he began organizing public relations personnel working in the nation’s colleges of veterinary medicine and symposium.  That group merged with an existing organization of professional fundraisers in veterinary medicine to create the Association of Veterinary Advancement Professionals (AVAP) in 1999.

Douglas worked with the AAVMC in developing symposium programs that helped veterinary college deans enhance their institutional advancement operations. He served as a member of the strategic planning group that drafted AAVMC’s 2010-2014 Strategic Plan.

Douglas has also worked extensively with veterinary specialty organizations like the American College of Veterinary Internal Medicine (ACVIM) and the American College of Veterinary Surgeons (ACVS).

Following two years serving as executive director of university relations for Virginia’s Radford University, Douglas established Douglas Communications, LLC, in 2011.  The communications firm specializes in veterinary medicine, agricultural and animal welfare issues.  

Douglas earned undergraduate and graduate degrees in communications and holds a teaching appointment in the Department of Communications at Virginia Tech, where he teaches undergraduate public relations courses.

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The Association of American Veterinary Medical Colleges (AAVMC) is a nonprofit membership organization working to protect and improve the health and welfare of animals, people and the environment by advancing academic veterinary medicine. Its members include all 33 veterinary medical colleges in the United States and Canada, nine departments of veterinary science, eight departments of comparative medicine, 12 international colleges of veterinary medicine, and three affiliate members.  On the Web:

Jeanne Johnson, Communications
Phone:  202/371-9195, x144

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