Washington, D.C., May 31, 2019 – The communications program at the Kansas State University College of Veterinary Medicine, led by Director of Communications Joe Montgomery, has been recognized with the American Association of Veterinary Medical Colleges’ (AAVMC) 2019 Communications Excellence Award.
Kansas State’s program was praised by judges for comprehensive program excellence that advanced the college’s strategic plan.
“Communications excellence is fundamental to institutional advancement,” said AAVMC Chief Executive Officer Dr. Andrew T. Maccabe. “We congratulate our colleagues at Kansas State University for earning this distinction, and appreciate the role their work is playing in advancing the overall interests of academic veterinary medicine.”
Following the completion of a new strategic plan at the college, the communications team consolidated two magazines into a new “One-CVM” themed magazine called “Wildcat Veterinarian.” The new magazine was created to advance understanding and support for key initiatives and priorities in the strategic plan, which include building awareness for their outstanding food animal programs, as well as their responsive and collaborative research and service programs.
Judges also recognized their portfolio of communication strategies and tactics, including media relations with the veterinary and scientific trade press, broad-based and creative use of social media, strong collaboration with Hill’s Pet Nutrition in coordinating the announcement of the largest gift in the history of the college, and providing support for the Kansas State University Diagnostic Laboratory.
The judging team consisted of communication professionals representing member organizations of the Federation of Associations of Schools of the Health Professions (FASHP) in Washington, D.C. Judges scored nominations from five competing schools using an empirical process that assessed criteria such as quality and scope of the program, leadership and innovation in program development, strategic orientation and other factors.
The award includes a $1,000 honorarium, a commemorative, and public recognition. It will be formally presented during the annual meeting of the Association of Veterinary Advancement Professionals (AVAP) on Thursday, August 1 at 8 a.m. at the Courtyard Washington/Convention Center in Washington, D.C.
The AAVMC Board of Directors established the Communications Excellence Award in 2013 to recognize the important role of communications in advancing academic veterinary medicine and the profession, inspire higher level of performance and foster collaboration among member institutions.
The American Association of Veterinary Medical Colleges (AAVMC) is a nonprofit membership organization working to protect and improve the health and welfare of animals, people and the environment around the world by advancing academic veterinary medicine. Members include 49 accredited veterinary medical colleges in the United States, Canada, Mexico, the Caribbean, Europe, Australia, and New Zealand.