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WASHINGTON, D.C., August 10, 2020–The communications program at the Purdue University College of Veterinary Medicine, led by Director of Communications Kevin Doerr, has been recognized with the American Association of Veterinary Medical Colleges’ (AAVMC) 2020 Communications Excellence Award.
Judges praised Purdue’s program for overall excellence that advanced the college’s strategic outreach.
“Communications excellence is at the core of any successful university advancement program,” said AAVMC Chief Executive Officer Dr. Andrew T. Maccabe. “We congratulate our colleagues at Purdue University for earning this distinction and we are proud to acknowledge their exemplary scope of achievements and success.”
Purdue University carried out a major themed celebration of its sesquicentennial in 2019, as the veterinary medical college simultaneously marked its 60th anniversary with messaging and graphics centered on a theme of progress and innovation. The College used multiple platforms to increase its stature among internal constituents, campus community stakeholders, alumni, clients and the public.
The communications team significantly increased the college’s online and social media presence and, in collaboration with the Purdue News Service, distributed 45 news releases that garnered more than 2,300 media mentions and reached an estimated audience of 850 million.
The judging team consisted of communication professionals representing member organizations of the Federation of Associations of Schools of the Health Professions (FASHP) in Washington, D.C. Judges scored nominations from five competing schools using an empirical process that assessed criteria such as quality and scope of the program, leadership and innovation in program development, strategic orientation and other factors.
The award includes a $1,000 honorarium, a commemorative, and public recognition. The AAVMC Board of Directors established the Communications Excellence Award in 2013 to recognize the important role of communications in advancing academic veterinary medicine and the profession, inspire higher level of performance and foster collaboration among member institutions.
ABOUT THE AAVMC
The member institutions of the American Association of Veterinary Medical Colleges (AAVMC) promote and protect the health and wellbeing of people, animals and the environment by advancing the profession of veterinary medicine and preparing new generations of veterinarians to meet the evolving needs of a changing world. Founded in 1966, the AAVMC represents more than 40,000 faculty, staff and students across the global academic veterinary medical community. Our member institutions include veterinary medical colleges and schools in the United States, Canada, Mexico, the Caribbean, the United Kingdom, Europe, Asia, Australia, and New Zealand as well as departments of veterinary science and departments of comparative medicine in the U.S.